The Power of Frequency

By |2019-04-16T22:38:04+00:00March 15th, 2019|blog|0 Comments

"Ok, I'll give it a try once and we'll see how it goes". We hear this almost daily from business owners who are looking for a solution to their customer traffic problem. They know they need to advertise, so they find themselves bouncing from one advertising format to the next, "testing" the various media without ever giving any of them a chance to fully develop. When was the last time you did something just once and got the results you were expecting? Are you fit after working out just one day? Would you fly with a pilot after only one flying lesson? The "One and Done" approach doesn’t work in these areas, and it doesn’t work with advertising either. In today's crowded media landscape, [...]