Your Most Profitable Customer Is Just Around the Corner

When is the best time to have someone see your advertisement? When they are ready to buy, of course. The trick is to know when that is. Trigger-Based Marketing Trigger-Based Marketing is a term we use for reaching new customers when a significant life event occurs. One of the most impactful events in people's lives is when a family or an individual moves their residence. It also happens to be the best time to establish valuable relationships with those looking to buy products and services for their new homes. To capitalize on this profitable market segment, Mailbox Merchants is introducing our New Mover Mailer Program It's designed [...]

We Added Digital… You Should Too

Almost 25 years ago, Mailbox Merchants began delivering targeted advertising directly to consumer households. Today, we are excited to launch a digital advertising program that shares what we believe to be the most valuable assets of direct mail: The ability to target at the household level and deliver verifiable results. Why Digital? Why Now? Over the last 24 months, we have been surveying consumers to determine how they buy and what they value in media. 55% of consumers tell us they value print and digital messaging equally2 and we've seen campaign data that confirm response rates increase when pairing digital and print media as opposed to using [...]

Adding QR to Your Print Boosts Your Digital

Adding QR to Your Print Boosts Your Digital QR Codes are having a moment. And it's about time. "Quick Response" codes have been around for years.  But early technology was clunky, required you to download a special app, and frankly, people really didn't understand how to use them, so their potential went unfulfilled. Enter COVID 19, and we now have the first killer app for QR codes. Keeping restaurant diners safe from germy menus. When local restaurants were first allowed to serve guests in Portland, we sat at a table with a QR code printed on a postcard. It said Scan Me to see our latest menu.  It worked great. We [...]

One Plus One Equals Three?

I know that title sounds like something from the new math, but it's really a formula for marketing success. It's not uncommon to have two different things that, when married together, add up to something better than each would on their own. Take, for example, peanut butter and jelly. Both very good on their own, but when you combine them, wow, they add up to something pretty amazing. Something much better than when eaten individually. Not surprisingly, advertising has a similar story. Let's take two effective advertising mediums: Print and Digital. Individually, both are effective ways to engage consumers. However, when you marry these two media, the combined result is greater than [...]

The Two Sides of Multi-Channel Marketing

Consumers consistently tell us they want more. More information, more selection, more special offers, and more ways to access your goods and services. Enter Multi-Channel Selling and Marketing... Multi-channel is a buzzword we hear a lot lately. Until recently, it was mostly used in a marketing context to describe a multi-touch approach to reach customers. But more and more, we are hearing it used in referring to selling channels. Let's take a few minutes to unpack how multi-channel can profit your business. If there is one positive outcome from the pandemic, it has accelerated how businesses expanded their selling channels. What do I mean by selling channels? A selling channel is [...]

It Played Out as We Expected

Earlier this summer, we shared in an email that we saw certain economic conditions coming our way that would impact consumer's shopping behaviors. While the glow of unexpectedly robust Q2 revenue was still fresh in many retailer's minds, we shared that based on feedback from our July consumer survey, we saw a reversal coming our way along with a shift in shopping patterns. You can access our original article here. Shoppers told us they were concerned about the economy and that they would adjust their household shopping budgets accordingly. Well, it played out pretty much as we expected. Just last week, the Wall Street Journal confirmed our predictions in an article titled [...]

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