Get the Most Out of Your Marketing
Get the Most Out of Your Marketing Finding new ways to reach customers in an increasingly crowded (and expensive) digital landscape is vital if you want to break through the clutter. You may think it’s an antiquated approach, but direct mail for retail is stronger than ever and [...]
Is Your Advertising Sticky?
Is Your Advertising Sticky? When was the last time you saw an ad on TV, on a passing bus, or even on your mobile device, and you felt compelled to keep it? Wait… what? Yeah, say you wanted to keep it as a reminder. How [...]
Engage With Video-OTT/CTV And Programmatic Advertising
Engage with Video Your Customers Are Since its inception, video advertising has been the domain of traditional television. For decades we watched commercials during our favorite TV shows and while eating snacks during the Super Bowl. Advertisers loved the reach and inundated captive audiences with repetitive messaging ten [...]
Your Most Profitable Customer Is Just Around the Corner
When is the best time to have someone see your advertisement? When they are ready to buy, of course. The trick is to know when that is. Trigger-Based Marketing Trigger-Based Marketing is a term we use for reaching new customers when a significant life event occurs. One of [...]
We Added Digital… You Should Too
Almost 25 years ago, Mailbox Merchants began delivering targeted advertising directly to consumer households. Today, we are excited to launch a digital advertising program that shares what we believe to be the most valuable assets of direct mail: The ability to target at the household level and deliver verifiable [...]
Adding QR to Your Print Boosts Your Digital
Adding QR to Your Print Boosts Your Digital QR Codes are having a moment. And it's about time. "Quick Response" codes have been around for years. But early technology was clunky, required you to download a special app, and frankly, people really didn't understand how to use them, so [...]
