When is the best time to have someone see your advertisement? When they are ready to buy, of course. The trick is to know when that is. Trigger-Based Marketing Trigger-Based Marketing is a term we use for reaching new customers when a significant life event occurs. One of [...]

Almost 25 years ago, Mailbox Merchants began delivering targeted advertising directly to consumer households. Today, we are excited to launch a digital advertising program that shares what we believe to be the most valuable assets of direct mail: The ability to target at the household level and deliver verifiable [...]

Adding QR to Your Print Boosts Your Digital QR Codes are having a moment. And it's about time. "Quick Response" codes have been around for years.  But early technology was clunky, required you to download a special app, and frankly, people really didn't understand how to use them, so [...]

I know that title sounds like something from the new math, but it's really a formula for marketing success. It's not uncommon to have two different things that, when married together, add up to something better than each would on their own. Take, for example, peanut butter and jelly. Both [...]

Consumers consistently tell us they want more. More information, more selection, more special offers, and more ways to access your goods and services. Enter Multi-Channel Selling and Marketing... Multi-channel is a buzzword we hear a lot lately. Until recently, it was mostly used in a marketing context to describe [...]