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23 03, 2019

Consumer Attitudes about Print Advertising

By |2019-04-24T21:27:18+00:00March 23rd, 2019|blog|0 Comments

Everyone knows print is dead right? At least that's the impression you get when you speak with many of today's marketers. CMO's, Ad Directors, and national ad agencies have all embraced the digital revolution.  And with good cause… Digital, in all its forms, is clearly a rising medium. But does the rise of one media negate the effectiveness of another? Every day we speak with business owners who are told that digital is currently the must-have media. They are told, "even if you have to throw out everything else, you have to have digital". We continue to see an omnichannel approach as the most holistic and ultimately effective method to marketing, and as such we would have to disagree with the digital at [...]

15 03, 2019

The Power of Frequency

By |2019-04-24T21:25:46+00:00March 15th, 2019|blog|0 Comments

"Ok, I'll give it a try once and we'll see how it goes". We hear this almost daily from business owners who are looking for a solution to their customer traffic problem. They know they need to advertise, so they find themselves bouncing from one advertising format to the next, "testing" the various media without ever giving any of them a chance to fully develop. When was the last time you did something just once and got the results you were expecting? Are you fit after working out just one day? Would you fly with a pilot after only one flying lesson? The "One and Done" approach doesn’t work in these areas, and it doesn’t work with advertising either. In today's crowded media landscape, [...]