Consumer Attitudes about Print Advertising
Everyone knows print is dead right? At least that's the impression you get when you speak with many of today's marketers. CMO's, Ad Directors, and national ad agencies have all embraced the digital revolution. And with good cause… Digital, in all its forms, is clearly a rising medium. But does the rise of one media negate the effectiveness of another? Every day we speak with business owners who are told that digital is currently the must-have media. They are told, "even if you have to throw out everything else, you have to have digital". We continue to see an omnichannel approach as the most holistic and ultimately effective method to marketing, and as such we would have to disagree with the digital at [...]
