We Added Digital… You Should Too

By |2021-02-02T18:07:50+00:00January 27th, 2021|blog|

Almost 25 years ago, Mailbox Merchants began delivering targeted advertising directly to consumer households. Today, we are excited to launch a digital advertising program that shares what we believe to be the most valuable assets of direct mail: The ability to target at the household level and deliver verifiable [...]

Adding QR to Your Print Boosts Your Digital

By |2020-11-19T22:32:11+00:00November 19th, 2020|blog|

Adding QR to Your Print Boosts Your Digital QR Codes are having a moment. And it's about time. "Quick Response" codes have been around for years.  But early technology was clunky, required you to download a special app, and frankly, people really didn't understand how to use them, so [...]

One Plus One Equals Three?

By |2020-10-29T15:29:38+00:00October 29th, 2020|blog|

I know that title sounds like something from the new math, but it's really a formula for marketing success. It's not uncommon to have two different things that, when married together, add up to something better than each would on their own. Take, for example, peanut butter and jelly. Both [...]

The Two Sides of Multi-Channel Marketing

By |2020-10-06T16:43:57+00:00October 5th, 2020|blog|

Consumers consistently tell us they want more. More information, more selection, more special offers, and more ways to access your goods and services. Enter Multi-Channel Selling and Marketing... Multi-channel is a buzzword we hear a lot lately. Until recently, it was mostly used in a marketing context to describe [...]

It Played Out as We Expected

By |2020-09-14T21:29:45+00:00September 9th, 2020|blog, news|

Earlier this summer, we shared in an email that we saw certain economic conditions coming our way that would impact consumer's shopping behaviors. While the glow of unexpectedly robust Q2 revenue was still fresh in many retailer's minds, we shared that based on feedback from our July consumer survey, [...]

The Pulse of the Consumer Survey

By |2020-09-29T17:53:15+00:00August 14th, 2020|blog, news|

To better inform our clients, Signature Graphics commissioned a survey in late July to take the "Pulse" of today's shopper. We wanted to get direct feedback from consumers to better understand what they are experiencing today and how they anticipate responding to these new circumstances [...]

Connecting with Consumers. Is it Different Now?

By |2020-09-09T16:46:55+00:00August 4th, 2020|blog, news|

Q2 is behind us and the numbers were surprising. Year over year, growth was off the charts for many retailers. For some, not in a good way, but for those essential businesses selling groceries, hardware, and general merchandise, you more than likely exceeded some of your best quarters. Now [...]

The Risk is Low and The Return is High

By |2020-07-07T20:50:49+00:00July 7th, 2020|blog|

The Risk is Low and The Return is High. During the initial stages of the COVID-19 pandemic, some unsubstantiated reports circulated that you could catch the virus by handling your mail.  And while some concern was understandable, the CDC said early-on that the risk from handling your mail was [...]

Go to Top