We introduced Mailbox Merchants in April of 1999. Back then, our logo was representative of the times and it served us well for many years. But like a house that you have lived in for a number of years, there is nothing better than a fresh update to help things work and feel great again. While our mission has not changed, the way we approach it has. We're still committed to delivering valuable content to consumers via the mailbox, but now we are even more focused on providing our customers with actionable insights and research that allow them to maximize revenue and response across all media. Advertising has always been a moving target. Today, new media formats come and go before you know [...]

Everyone knows print is dead right? At least that's the impression you get when you speak with many of today's marketers. CMO's, Ad Directors, and national ad agencies have all embraced the digital revolution.  And with good cause… Digital, in all its forms, is clearly a rising medium. But does the rise of one media negate the effectiveness of another? Every day we speak with business owners who are told that digital is currently the must-have media. They are told, "even if you have to throw out everything else, you have to have digital". We continue to see an omnichannel approach as the most holistic and ultimately effective method to marketing, and as such we would have to disagree with the digital at [...]