How To Successfully Use Postcard Marketing to Increase Business
For businesses looking for a marketing strategy that will optimize their budget, gain higher results, and bring a greater ROI, then incorporating a postcard marketing program is one of the best ways to deliver your message and offer to your target audience and boost sales.
Postcards Do Make a Huge Impact in a Small Package.
- A study made by the United States Postal Service says that Direct Mail recipients purchase 28% more items and spend 28% more money than people who do not get that same piece of Direct Mail. We are talking about that postcard that you sent with your message or offer on it and is on average, being kept in the home for 17 days and is constantly reminding them about your brand. This makes them more prone to visit your website or brick-and-mortar business and make a purchase. (USPS)
- Direct Mail shoppers are spending more. This is true across categories, but in garden/outdoor, home improvement, home décor, appliances, and luxury goods, those who viewed Direct Mail had twice the median spend of those who did not consult Direct Mail.
- The more recipients see your brand, the more likely they are to engage with it. As you can see, 98% of consumers bring the mail into their home. That means almost every single one of your prospects will at least receive your postcard.
To keep them coming back and building a brand loyalty with you, keep your brand in front of them repetitively with our Smart Card Postcard Marketing and remind them that you are there for them.
Consumers Need to See a Piece of Information 4-Times
On average, consumers need to see a piece of information at least four times before it registers in their mind. Sending a single postcard and then moving on with a new promotional message will not have the same effect as a full postcard marketing campaign. By sending out your postcard repetively, you are giving the recipient several opportunities to respond to your message. Many people are interested in offers they receive, but forget to respond.
A guideline suggested by the American Marketing Association is to send out your postcard every 21 days. This way you are not drowning the consumer with your message, but simply grabbing their attention again and bringing their focus back to your offer. (https://www.ama.org/)
Studies show that it is more effective to focus your marketing efforts on frequency than on a wider reach. A postcard campaign will only be as strong as the audience that receives the postcard. (https://newsletterpro.com/)
D2C relationships need nurturing before they begin to yeild results. Spreading your message out to a broad base can weaken your return on your investment. The more people see your brand, the more likely they are to engage with it.
Postcards are an effective form of marketing when done right. Postcard marketing can be profitable because it is a great way to both reach new customers and reward current customers with new offers.
Smart Card campaigns inherently control your audiences—their continuity is what builds both your brand and growth targets. Reach out today to speak to one of our Direct Mail experts about your next campaign.