If you’re just starting out, it can be beneficial to establish a basic Digital Marketing foundation first. This includes a well-designed website, basic SEO, and a presence on relevant social media platforms. Once that’s set, you can amplify your reach with Digital Advertising.
In reality, the most effective strategies often combine both Digital Marketing and Digital Advertising. For instance, you might create high-quality content (Digital Marketing) and then use paid ads (Digital Advertising) to boost its visibility. Consider your business goals, budget, and timeline to determine the best approach for you.