Postcard marketing is a type of direct mail marketing strategy that involves sending postcards to potential customers or clients through the mail. Postcards are a cost-effective and efficient way to promote your business or product, and can be used for a variety of purposes such as advertising a sale, announcing a new product, inviting people to your business, your website, an event, or simply keeping in touch with customers to make sure they stay engaged with your brand.
The Smart Card is our name for our postcard marketing program. Long ago when we started offering a postcard marketing program, it only made sense to name the card just that, a “Smart Card”, because when it arrives at the recipients home, it’s not attached to our shared mail package, the Wrap, so it appears as if it is an individual postcard sent out on its own. But in fact, when it leaves the post office, it is on top of the Wrap, so the cost of the postcard shares in the significant savings that all our merchants receive by advertising in The Wrap.