We always start listing our products and services with Direct Mail. With so many marketing channels nowadays, it’s easy to forget about the power of Direct Mail however, it’s worthwhile to consider how Direct Mail can help you stand out. It doesn’t mean stop implementing your digital methods, but rather creating an integrated approach to your marketing that will help you improve customer generation, set your business apart from your competitors, and help you reach your marketing goals. Did you know that advertising mail is kept in a household for 17 days on average and 73% of American consumers say they prefer being contacted by brands via Direct Mail because they are able to read it when they want. In fact, four in ten Americans, of all ages, look forward to receiving a piece of mail from a company they are familiar with.
- 61% of consumers say Print Circulars are somewhat or very important in deciding where to shop
- 40% of consumers are more likely to shop at retailers that send print circulars
This gives plenty of opportunities for direct mail to get read or at least skimmed through.
FOUR WAYS TO GROW YOUR BUSINESS
The Mailbox Merchants Wrap
The Mailbox Merchants Wrap is a multi-advertiser, low-cost-per-impression product*. Printed in full-color and delivered to an entire market. It provides a highly-visible location for your advertisement.
Typically, 4 pages in size, multiple clients are able to purchase full or half-page ads in this highly effective piece.
Due to its generous overall size ( Aprox. 10.5″ x 10.5″ ) your ad will have plenty of space for bold images and enticing offers. Printed in full color and delivered to an entire market, it provides a highly visible location for your advertisement.
*Mailbox Merchants Wrap may be inserted into distribution partners in select markets
You can advertise on the Wrap for FREE!
Click here for details.
FOUR WAYS TO GROW YOUR BUSINESS
The Mailbox Merchants Wrap
The first thing consumers see when our mailing arrives is our full-color wrap. This is the outer wrap into which all the other ads are inserted.
Typically, 4 pages in size, multiple clients are able to purchase full or half-page ads in this highly effective piece.
Due to its generous overall size ( Aprox. 10.5″ x 10.5″ ) your ad will have plenty of space for bold images and enticing offers. Printed in full color and delivered to an entire market, it provides a highly visible location for your advertisement.
You can advertise on the Wrap for FREE!
Click here for details.
Who Should Consider Advertising on the Wrap?
Multi-Location Businesses
The wrap is a great option for businesses that pull from a broad area. Examples might be a multi-location franchise. If you have several stores in a market, the wrap will be your most cost-effective way to cover all your stores with one advertisement.
Businesses Who Travel to Client Locations
Another great application for the wrap is if you are a business that travels to the customer’s location. For example; a service provider like a remodeling contractor, or a landscaping company. Maybe you clean carpets or do mobile automotive repair. The wrap is good for you because it likely covers your existing service area in the most cost-effective manner, reaching all the potential prospects in the market.
Destination Businesses
Destination
Businesses
Are you a “Destination” Business”… A place where people come from miles around to visit? If so, the wrap is a great option for you due to its full market penetration and economical pricing.
Five Reasons the Mailbox Merchants Wrap is a Smart Buy
We-Print Inserts
Our “We Print Inserts” make it easy for you to mail professionally produced full-color inserts. With a variety of sizes and paper stocks to choose from, you decide which format best suits your needs and budget. Target your best responding areas by choosing individual zip codes for mailing.
The value of using inserts to advertise your business are many: First of all, only your business is featured on the piece. You get both sides to tell your story, present your products in full color, and extend offers and coupons to invite customers to your business. Additionally, your piece also stands alone making it convenient for consumers to take your insert with them when preparing to shop with you. But without a doubt, the most exciting feature is the ability to target where your inserts will go. You choose (with our expert assistance) where your inserts are to be delivered. We’ll provide you with detailed mapping and analytics to help determine the best responding zip codes for your specific business. We will then deliver your inserts to only those areas, saving you money and maximizing your ROI.
Who should consider advertising with We-Print Inserts?
We-Print inserts are a great option for small single location businesses. Because they typically only draw from a limited geography, the ability to target where you want to advertise is vital, both for response and affordability. Why waste dollars advertising to consumers that wouldn’t likely visit you anyway?
A perfect example would be a local dry cleaner, or neighborhood restaurant. Since it’s unlikely that customers come from great distances to visit, you can focus your advertising in the immediate vicinity. Targeted we-print inserts allow you to do that.
Larger business with multiple locations can also benefit by the targeted approach that inserts provide; just scale up the tactic. We can define unique marketing zones around each of your stores using our mapping and analytics tools and mail just to those zip codes. You can even send out different versions of your ad to different zips. Perfect for businesses that have different offerings at some of their locations.
Six Reasons to Use We-Print Inserts
We’ll deliver your We-Print Insert for FREE!
Click here for details.
We-Print Inserts
Our “We Print Inserts” make it easy for you to mail professionally produced full-color inserts. With a variety of sizes and paper stocks to choose from, you decide which format best suits your needs and budget. Target your best responding areas by choosing individual zip codes for mailing.
The value of using inserts to advertise your business are many: First of all, only your business is featured on the piece. You get both sides to tell your story, present your products in full color, and extend offers and coupons to invite customers to your business. Additionally, your piece also stands alone making it convenient for consumers to take your insert with them when preparing to shop with you. But without a doubt, the most exciting feature is the ability to target where your inserts will go. You choose (with our expert assistance) where your inserts are to be delivered. We’ll provide you with detailed mapping and analytics to help determine the best responding zip codes for your specific business. We will then deliver your inserts to only those areas, saving you money and maximizing your ROI.
Who should consider advertising with We-Print inserts?
We-Print inserts are a great option for small single location businesses. Because they typically only draw from a limited geography, the ability to target where you want to advertise is vital, both for response and affordability. Why waste dollars advertising to consumers that wouldn’t likely visit you anyway?
A perfect example would be a local dry cleaner, or neighborhood restaurant. Since it’s unlikely that customers come from great distances to visit, you can focus your advertising in the immediate vicinity. Targeted we-print inserts allow you to do that.
Larger business with multiple locations can also benefit by the targeted approach that inserts provide; just scale up the tactic. We can define unique marketing zones around each of your stores using our mapping and analytics tools and mail just to those zip codes. You can even send out different versions of your ad to different zips. Perfect for businesses that have different offerings at some of their locations.
Six Reasons to Use We-Print Inserts
We’ll deliver your We-Print Insert for FREE!
Click here for details.
You send us your Insert, we’ll mail it for FREE!
Click here for details.
Pre-Printed Inserts
Many of our national or large franchise customers will choose to provide inserts to us already printed. They ship them directly to our production facility for targeted distribution. This is a great option for those clients that have the resources or have an opportunity to have their franchise print products for them. All the same distribution options available for our we-prints are offered for pre-printed inserts as well.
Customer supplied inserts afford the client the opportunity to expand the level of creativity of their inserts, by utilizing different sizes, shapes, and materials for the advertising message. We distribute “Die-Cut” inserts that take on the various shapes of the products they are advertising. Some clients use envelope-based formats or oversized tabloids, while others send us coupon booklets or multi-page folded pieces. The choices are endless. Just be sure to check with us first to assure your insert is in a format we can distribute. Visit our Pre-Printed Inserts Specs page for more detailed information.
Five Reasons Pre-Print Inserts are a Great Choice
Pre-Printed Inserts
Many of our national or large franchise customers will choose to provide inserts to us already printed. They ship them directly to our production facility for targeted distribution. This is a great option for those clients that have the resources or have an opportunity to have their franchise print products for them. All the same distribution options available for our we-prints are offered for pre-printed inserts as well.
Customer supplied inserts afford the client the opportunity to expand the level of creativity of their inserts, by utilizing different sizes, shapes, and materials for the advertising message. We distribute “Die-Cut” inserts that take on the various shapes of the products they are advertising. Some clients use envelope-based formats or oversized tabloids, while others send us coupon booklets or multi-page folded pieces. The choices are endless. Just be sure to check with us first to assure your insert is in a format we can distribute. Visit our Pre-Printed Inserts Specs page for more detailed information.
Five Reasons Pre-Print Inserts are a Great Choice
You send us your Insert, we’ll mail it for FREE!
Click here for details.
Smart Cards (Postcards)
It’s easy to understand why the postcard is one of the most powerful forms of direct mail advertising. It’s highly visible, and you don’t have to open or unwrap anything to see what is being advertised. It’s tangible, it has a great shelf life, and it delivers your message quickly and clearly to anyone who sees it.
We call our postcards Smart Cards for the simple reason that advertisers who use them and the cards themselves are really smart for a number of reasons. Smart Cards by Mailbox Merchants are delivered outside of our standard shared mail package. For this reason, they are perceived by consumers as a stand-alone piece of mail. But because the post office considers them to be a part of a shared mail package, you get the benefit of reduced postage costs just like the rest of our products. This results in a substantial cost savings over the competition. Now that’s Smart!
Smart Cards also show off their cleverness by giving you two intelligent configurations to choose from:
Fixed Smart Card
Our most popular and affordable Smart Card is our “Fixed” option. The “fixed” designation simply means that each recipient is receiving the same postcard with no unique customization. This card includes high impact 4-color graphics printed on both sides using a quality 9pt coated cardstock. Our low pricing always includes custom mapping of your target market, customer demographic information, free ad design, printing, and postage. No surprises!
Smart Cards are Now Available at Carrier Route Targeting
Before, in order to take advantage of the shared mail pricing per piece, you had to send out your postcard to an entire ZIP Code. This wasn’t bad because it allowed you to completely saturate a ZIP Code with your marketing. But what is even better than that is this new advantage of picking out the carrier routes around your targeted area offering maximizing the best opportunities for response to your message.
- Smart Cards drive traffic to your business and website
- They are stand-alone and are not attached to any other bulk mail bundle of offers.
- Smart Cards puts your brand in front of the recipient and helps to build trust.
- Recipients believe Direct Mail more than they do an offer received digitally.
- The Smart Card CR Program offers Geodemographical Expertise to help you pinpoint the best carrier routes or ZIP Codes for your message.
- Smart Cards engage the recipient and puts a tangible offer in their hands that remains in their home 17 days on average.
- They are a turnkey solution that includes mailing list, design, printing and postage.
Smart Cards are a great as one component of an overarching strategy that encompasses multiple marketing channels. They are turn-key and make your marketing dollars work harder to achieve more. Smart Cards are so turn-key, in fact, it’s almost as easy as a click of a button!
Variable Smart Card
We use the latest digital printing technology to produce our “Variable” Smart Card. This allows us to customize individual cards with appropriate imagery and messaging based on the recipient’s demographic information. You can reach multiple customer segments at one time with one mailing.
Imagine sending a card to seniors that will feature pictures they will relate to while sending different images and offers to young families. By using look-alike imaging and suitable messaging you increase response rates significantly and make your advertising more relevant to your prospective customers.
One-to-one marketing increases your response and conversion rates exponentially. It’s a sophisticated technology that until now was incredibly expensive, but with our Variable Message Smart Card you have access to it at affordable rates.
Five Reasons Our Postcards Make You Look Smart
Smart Cards (Postcards)
It’s easy to understand why the postcard is one of the most powerful forms of direct mail advertising. It’s highly visible, and you don’t have to open or unwrap anything to see what is being advertised. It’s tangible, it has a great shelf life, and it delivers your message quickly and clearly to anyone who sees it.
We call our postcards Smart Cards for the simple reason that advertisers who use them and the cards themselves are really smart for a number of reasons. Smart Cards by Mailbox Merchants are delivered outside of our standard shared mail package. For this reason, they are perceived by consumers as a stand-alone piece of mail. But because the post office considers them to be a part of a shared mail package, you get the benefit of reduced postage costs just like the rest of our products. This results in a substantial cost saving over over the competition. Now that’s Smart!
Smart Cards also show off their cleverness by giving you three intelligent configurations to choose from:
Fixed Smart Card
Our most popular and affordable Smart Card is our “Fixed” option. The “fixed” designation simply means that each recipient is receiving the same postcard with no unique customization. This card includes high impact 4-color graphics printed on both sides using a quality 9pt coated cardstock. Our low pricing always includes custom mapping of your target market, customer demographic information, free ad design, printing, and postage. No surprises!
Smart Cards are Now Available at Carrier Route Targeting
Before, in order to take advantage of the shared mail pricing per piece, you had to send out your postcard to an entire ZIP Code. This wasn’t bad because it allowed you to completely saturate a ZIP Code with your marketing. But what is even better than that is this new advantage of picking out the carrier routes around your targeted area offering maximizing the best opportunities for response to your message.
- Smart Cards drive traffic to your business and website
- They are stand-alone and are not attached to any other bulk mail bundle of offers.
- Smart Cards puts your brand in front of the recipient and helps to build trust.
- Recipients believe Direct Mail more than they do an offer received digitally.
- The Smart Card CR Program offers Geodemographical Expertise to help you pinpoint the best carrier routes or ZIP Codes for your message.
- Smart Cards engage the recipient and puts a tangible offer in their hands that remains in their home 17 days on average.
- They are a turnkey solution that includes mailing list, design, printing and postage.
Smart Cards are a great as one component of an overarching strategy that encompasses multiple marketing channels. They are turn-key and make your marketing dollars work harder to achieve more. Smart Cards are so turn-key, in fact, it’s almost as easy as a click of a button!
Variable Smart Card
We use the latest digital printing technology to produce our “Variable” Smart Card. This allows us to customize individual cards with appropriate imagery and messaging based on the recipient’s demographic information. You can reach multiple customer segments at one time with one mailing.
Imagine sending a card to seniors that will feature pictures they will relate to while sending different images and offers to young families. By using look-alike imaging and suitable messaging you increase response rates significantly and make your advertising more relevant to your prospective customers.
One-to-one marketing increases your response and conversion rates exponentially. It’s a sophisticated technology that until now was incredibly expensive, but with our Variable Message Smart Card you have access to it at affordable rates.
Five Reasons Our Postcards Make You Look Smart
