Direct mail is one of the best choices for reaching new movers, especially when their mailboxes are still relatively empty. Since new movers have no local business loyalties, the data shows that they are five times more likely to be loyal to your business if you reach them first.
Timing is the key, though. To reach them first, you need to work with a provider with access to the latest data. It’s important to understand that not all new mover data is created equal. Our mover data is multi-sourced, updated daily, and undergoes additional enhancements, resulting in the most timely and accurate information. Others may be offering you information that is weeks or even months old.