Surgeon Family Appliance is a locally owned appliance repair shop that also sells used and vintage appliances. They wanted a simple way to reach more households and make sure the community understood the full scope of what they offer. Their team has deep roots in the area, so connecting with local residents was a priority from the start.
Word of mouth brought in loyal customers, but it wasn’t enough to grow at the pace they hoped for. Many residents didn’t realize there was a trusted local repair shop nearby, or that Surgeon Family Appliance also offered a selection of quality used and vintage appliances. They needed an affordable approach that would help them stand out and increase recognition across their service area.
Mailbox Merchants recommended the Shared Mail Wrap program. It delivers broad reach at a fraction of the cost of traditional direct mail, which made it a strong fit for a small business looking to stretch their budget while expanding visibility.
The strategy included:
The Shared Mail Wrap campaign helped Surgeon Family Appliance reach households that had never heard of them before. As awareness grew, they saw more first-time customers, more calls for repair work, and more interest in their used and vintage appliances. The timing of the wrap distribution aligned with key service periods, which amplified the lift in repair requests.
Over several cycles, Surgeon Family Appliance started to see a shift in recognition across the community. Residents began mentioning the wrap when calling in for service, and more people visited the shop after seeing their featured spot. The low cost per impression allowed them to stay visible month after month, turning shared mail into a dependable part of their growth strategy.
