Digital Advertising

At Mailbox Merchants, we believe shared direct mail is the workhorse of any marketing program. But our ability to marry digital media with shared direct mail helps you achieve the greatest reach and highest ad response from your media campaigns. On their own, both shared direct mail advertising and digital media are powerful. Together, the results are unmatched. Our Mailbox Merchants team specializes in programmatic display, programmatic pre-roll and post-roll video, programmatic streaming television and affordable video creation to achieve your digital ad goals.

Deliver the Right Digital Message to the Right Audience at the Right Time.

Grow Your ROI

Advantages of Digital Advertising

Our team at Mailbox Merchants helps you take full advantage of our digital advertising benefits, including:

Seamless integration with shared direct mail
Household-specific, addressable Geo-Fencing targeted to customer CRM lists — or lists we help you curate
Clicks, online engagement and foot traffic reporting included with every campaign
Well-crafted video marketing
Targeted demographic video ads

Programmatic Display

Mailbox Merchants offers programmatic display services, otherwise known as real-time bidding (RTB), to automatically bid on ad space for your target audiences while they are online — regardless of where they spend their time. This allows us to serve ads to your best prospects in a brand-safe environment. The benefits of programmatic display include:

Greater efficiency – Every impression is evaluated and matched to the right consumer
Targeted demographics – Specialized data is used to match the appropriate audience to ads
Real-time adjustments – Adjustments can be made quickly based on performance data

Programmatic Pre-Roll and Post-Roll Video

Similar to programmatic display, programmatic pre-roll and post-roll videos follow a similar bidding pattern on targeted ad space. However, these videos offer a longer format ad before the video starts and a shorter video advertisement once the video ends. The programmatic post-roll and pre-roll ads offer the same benefits but are featured during different times of the viewing.

Mailbox Merchants pre-roll and post-roll videos offers benefits, including:

High visibility pre and post-video ad space
Varied ad times dependent on your needs
Two time slots correlating with budget
Professional video creation available

OTT/CTV Advertisements and Programmatic Streaming TV

Otherwise known as streaming TV advertising, over-the-top (OTT) and connected television (CTV) ads are placed sporadically within a show — with the same precision targeting.

Using Mailbox Merchants for OTT and CTV advertising or streaming ads offers these benefits:

Broad audience — 92% of households reachable with programmatic advertising
Hard-to-miss ad space in between shows and videos
Ad completion rates exceed 90%
Real-time bidding for ad placement
Transparent pricing
Professional video creation available

Zip Television (ZTV)

Zip Television (ZTV) is CTV advertising with a broader reach and lower cost per thousand households (CPM). ZTV targets specific Zip Codes or groups of people so ads are more relevant and timely.

Mailbox Merchants offers ZTV advertising with these benefits:

Improved targeting based on geographic location, age, etc.
Better conversion rates due to more precise targeting
Local coverage for more relevant ads
More effective marketing and lower costs per viewer

Affordable Video Creation

Mailbox Merchants also provides generic video creation for your company’s use. Whether you choose to use it in any of the above settings or in your own locations, our expert team can help you create content from top to bottom.

Mailbox Merchants video creation can be used for any purpose, including:

Professionally designed videos
Step-by-step guidance on our process
Optional ad space

Foot Traffic Performance

Every digital campaign we run includes best in class reporting and analytics. Because we target with geofences at the household, competitive and client locations, we can report on conversions to your location. We report on new vs. existing customer lift, interaction with shared direct mail campaigns and where customers come from.

Digital Advertising

Deliver the Right Digital Message to the Right Audience at the Right Time.

Advantages of Digital Advertising