Specifications

Wrap Page Specs – Single-Sided Ad

Front Cover: 8.125” W x 10.25” H
Inside Full: 9.625” W x 10.25” H
Inside Half: 9.625” W x 5” H
Back Cover: 10” W x 7.875” H
Indicia Ad: 7” W x 2.25” H

Download Wrap Spec Visuals

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We-Print Insert Specs – Double-Sided Ad

With the exception of the Postcard, none of the we-print products utilize bleed. Ads must be built to Actual Ad size.

Half Sheet Trim Size: 8.5” W x 5” H
Actual Ad Size: 7.75” W x 4.5” H
Full Sheet Trim Size: 8.5” W x 10” H
Actual Ad Size: 7.75” W x 9.5” H
Full Sheet size available in 50# Book & 45# Gloss
Half Sheet size only available in 45# Gloss.
Oversize Trim Size: 10” W x 11” H
Actual Ad Size: 9.5” W x 10.5” H
Oversize inserts only available in 45# Gloss
Oversize insert also available in 4 pg version*
*(See separate spec sheet for details)
Postcard Trim Size: 10.875” W x 5.5” H
Postcards only available in 7 pt. coated
(Postcards require minimum .125" bleed in addition to above
dimensions. All text should fall no closer than .25" from the trim.)

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Smart Card Production Specs – Fixed

Fixed Actual Primary Ad Size/Trim: 8.5” W x 5” H
Actual Indicia Ad Size: 4.5” W x 5” H
Smart Cards require minimum .125" bleed in addition to above dimensions.
Indicia ad space bleeds on 3 sides.
All text should fall no closer than .25" from the trim.

Download Fixed Spec Visuals

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Smart Card Production Specs – Variable

Variable Actual Primary Ad Size/Trim: 9” W x 4” H
Actual Indicia Ad Size: 4.5” W x 4” H
Smart Cards require minimum .125" bleed in addition to above dimensions.
Indicia side space bleeds on 3 sides.
All text should fall no closer than .25" from the trim.

Download Variable Spec Visuals

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Preprinted Insert Specifications

Version Coding

All materials must contain a unique version code – a series of letters and numbers that identify each version of the advertisement for proper mailing distribution.

Overruns

Mailbox Merchants requires a certain percentage of overruns to complete each job. Quantities of less than 40,000 require a 5% overrun, 40,000-75,000 require 3% and 75,000+ require 2% overrun. For orders that will run in multiple markets or on multiple in-home dates, please add an additional 2% overrun.

Additional Charges

$4.00 per thousand will be added to standard pricing for any insert that falls into the oversize materials category.

Early Copy Restrictions

Copy should arrive no earlier than 18 days before the in-home date. Storage fees of $50 per pallet per month will apply to product stored over 30 days.
Mailbox Merchants will make every effort to notify clients and provide solutions whenever a problem or variance with client-supplied material exists. In the event a client cannot be reached, Mailbox Merchants reserves the right to proceed with the job in a manner judged to be most advantageous to both parties.

Video Production Packages and Specs

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Video Production Packages and Specs

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Product 1 – Montage

Up to two (2) 30-second professionally edited videos

5 business day turnaround

1 revision round included

5 business day turnaround for revision requests

Video Production Packages and Specs

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Product 2 – Montage

Up to two (2) 15-second + up to two (2) 30-second professionally edited videos
5 business day turnaround
1 revision round included ($50/round needed thereafter)
5 business day turnaround for revision requests

Specifications:

Video produced using client-provided images/footage and/or stock photos/footage
Professionally written script and voice-over
Custom voice-over timed with images and on-screen text
Advanced transitions between images, motion graphics and animated backgrounds
On-screen text to support messaging, image perspective changes if appropriate
Royalty-free music

Video Production Packages and Specs

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Product 3 – Full Motion

One 2-hour shoot at one location, capturing up to 3 interviews and b-roll
One professional videographer, one HDSLR camera and audio equipment
Up to four (4) 30-second professionally-edited videos
7 business day turnaround from shoot
1 revision round included
5 business day turnaround for revision requests

Video Production Packages and Specs

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Product 4 – Full Motion

One 2-hour shoot at one location, capturing up to 3 interviews and b-roll
One professional videographer, one HDSLR camera and audio equipment
Up to two (2) 60-second or four (4) 30-second professionally-edited videos
10 business day turnaround from shoot
1 revision round included
5 business day turnaround for revision requests

Specifications:

Professionally written script and voice-over (optional)
Custom voice-over timed with images
Advanced transitions between images, motion graphics, animated background, on-screen text to support messaging, image perspective changes if appropriate and royalty-free music