Our Smart Card, Premium Postcards and New Movers Cards at Mailbox Merchants are the most cost-effective way to deliver a full-color postcard to your best prospective customers and current clientele. You can choose to mail out to entire markets or target your campaign based on geography, demographics or major life events. All postcard options give you the proven results of direct mail but at a substantially more manageable cost.
Other benefits of using Mailbox Merchants Smart Cards, Premium Postcards and New Movers Cards include:
Fixed Smart Cards are postcards from Mailbox Merchants that are targetable to Carrier Routes and share a consistent message with every household. Smart Cards ride along with the Mailbox Merchants package, so it appears as a solo direct mail piece — at a fraction of the cost.
Mailbox Merchants Variable Smart Cards are uniquely designed with up to five (5) tailored messages for every neighborhood. With carrier route targeting available, Variable Smart Cards are ideal for when you need to send tailored messages to distinct customer segments. Plus, Mailbox Merchants offers one-stop turnkey solutions by offering address lists, design, printing and mailing under one low price.
Our premium postcards are slightly different than our Mailbox Merchants Smart Cards because they are delivered within the Mailbox Merchants package and targeted to entire Zip Codes. This is ideal when you’re looking for broader reach or a lower cost-per-impression. Each premium postcard features a high-quality gloss for an attention-grabbing appearance, is distributed within the shared direct mail package and offers turnkey solutions with design, print and delivery options done in one place.
New Movers Postcards are “triggered” by the high spending behavior of consumers via major life events. New Movers cards are mailed via First Class Mail daily as soon as a household has been occupied by new residents. If you’re hoping to gain business with new homeowners, we offer postcards to welcome them to the neighborhood and provide them with coupons to help them get their foot in the door for your business.
Trigger-based marketing isn’t just for New Movers. Looking to capture spending from other major life events? We can also help you identify events such as pre-movers, anniversaries, birthdays, newlyweds and new parents.
