Direct Mail Marketing Services

Reach the Right People with the Right Offer

Your customers see hundreds of marketing messages every day, from ads in their feeds and inboxes to offers in their mailboxes. Getting noticed takes more than adding another message to the mix. It takes knowing who you want to reach, what will matter to them, and how to turn that insight into an offer they can't ignore.

Mailbox Merchants combines audience data, targeting, creative, print, and campaign strategy to help businesses put relevant offers in front of the right households. Whether you're trying to bring more customers into a local business or reach audiences across multiple markets, we build campaigns that get noticed.

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The Mailbox Still Matters

Consumers still pay attention to what's in their mailbox. And the numbers show why direct mail still earns a place in the marketing mix.

161%

ROI for direct mail sent to house lists¹

85%

of Gen Z and Millennials engage with direct mail²

59%

of advertising mail is read³

Find Your Audience. Reach Them. Refine What Works.

Mailbox Merchants isn't just another on-demand printer. We're a true marketing partner.

Instead of simply printing what you send us, we help determine what the campaign should look like in the first place. That starts with identifying the right audience and geographic markets, then choosing the direct mail format, messaging, offer, and creative that fit your goals.

From there, we manage printing, postage, and delivery, then help you track performance and use real campaign data to refine what comes next.

And when direct mail is only one part of your strategy, we can connect your campaign with digital advertising to reinforce your message across channels.

You bring us the goal. We'll help build the campaign to get you there.

Collection of direct mail pieces featuring grocery, restaurant, auto insurance and automotive service promotions.

How it Works

Define Your Audience and Goals

Tell us who you want to reach and what you want them to do. We'll use those goals to help shape the campaign.

Build Your Custom Direct Mail Strategy

We'll determine the right audience targeting, mail format, messaging, offer, and campaign cadence for what you're trying to accomplish.

Create, Print, and Deliver

From creative through production, postage, and distribution, we manage the details needed to get your campaign into the right mailboxes.

Measure and Refine

Campaign performance gives us data we can use. We'll look at what worked and use those insights to help inform future campaigns.

a direct mail postcard displayed on a counter

Postcard Marketing

Postcard marketing gives your business a solo, attention-grabbing piece in the mailbox. It offers greater flexibility around who receives your mail, what they see, and when they receive it.

Mailbox Merchants offers several postcard marketing options, including:

Smart Card Variable: Personalize creative and messaging based on the recipient.
Smart Card Fixed: Send consistent creative to a precisely targeted audience.
Premium Postcards: Make an impression with larger formats and premium finishing options.
Trigger-Based Postcards: Send timely mail based on specific consumer actions or events.

Postcard marketing can be a strong fit when your campaign calls for precise targeting, personalization, dedicated messaging, or more control over when your mail reaches consumers.

Explore Postcard Marketing

Shared Mail

Shared direct mail is a type of direct mail where multiple non-competing businesses advertise within the same mailed package, sharing production and postage costs.

Mailbox Merchants can help businesses use shared mail to reach specific neighborhoods and markets or build campaigns with broader geographic coverage.

With multiple ad formats available and production and distribution handled for you, shared mail can provide a cost-effective way to put your offer in front of more households.

Explore Shared Mail

Shared mail booklet open on a kitchen counter, featuring ads for fencing and Del Taco.

Which Direct Mail Option Is Right for You?

	Postcard Marketing	Shared Direct Mail
Best For	Precision, personalization, and dedicated messaging	Cost-effective reach and visibility
Mailing Format	Your brand has a dedicated mail piece	Multiple non-competing advertisers share a package
Targeting	Geographic, demographic, behavioral, and trigger-based	ZIP code, neighborhood, market, or broad coverage
Personalization	High	More standardized
Cost Structure	Dedicated campaign	Production and postage costs are shared
Good Fit For	Targeted offers, multi-location campaigns, and lifecycle marketing	Awareness, coupons, promotions, and local customer acquisition

Integrated Direct Mail and Digital Advertising Campaigns

Better, Together

Your customer's journey doesn't start and stop at the mailbox. Mailbox Merchants can pair direct mail with digital advertising to reinforce your campaign online. Coordinated audience targeting can extend your message through channels such as display, social, and search, creating more opportunities for your audience to see and respond to your offer.

Print gets your message into the home. Digital helps keep it in front of your audience.

Explore Digital Advertising

Direct Mail Services that Fits Your Business

The right direct mail strategy can look very different depending on the size of your business, the markets you serve, and the resources you have in-house. That's why we don't approach every campaign the same way.

Local Businesses

You need more customers, and you need them to take action.

Mailbox Merchants can help you reach households around your business or service area with offers designed to get people through the door, on the phone, or onto your website. We'll help you choose a campaign that makes sense for your market and budget, with clear guidance on where your money is going.

Multi-Location Brands

National and regional brands need consistency without treating every local market like it's identical.

We can help coordinate direct mail across multiple locations while adapting audiences, offers, and campaign details to individual markets. Your brand stays consistent while local campaigns stay relevant to the people receiving them.

Lean Marketing Teams

You don't need another vendor to manage. You need a partner who can take work off your plate.

Mailbox Merchants brings audience targeting, campaign strategy, creative, production, distribution, and measurement together. Your team gets one partner to help manage the moving pieces while keeping your direct mail connected to your larger marketing strategy.

Testimonials

As a local business owner, reaching out to customers in an efficient, affordable and effective way is key to getting our message out. Shared mail with Mailbox Merchants is all of the above in Central Oregon. And to put the cherry on top, the customer service by Dan Lussier makes it a win-win experience.

Scott & Monica Myers

Owners at Papa Murphy’s Pizza (Bend/Redmond/Prineville)

Colorful abstract printed materials layered together with bold patterns, stripes and geometric shapes.

We have been using Mailbox Merchants for many years and they have been amazing to work with! They are quick to respond and can turn any idea you have into something really unique and special! We see tons of coupons come into our various store locations on a regular basis and our guests seem to really enjoy the coupons we offer them through Mailbox Merchants! It has also been excellent in reaching new guests!! Our employees at Premier Oil Change enjoy seeing their photos on the mailer coupons and look forward to seeing who will be featured on the upcoming mailers!! Thanks so much, Mailbox Merchants for being an amazing marketing company to work with over the years.

Matt Webb

Owner at Premier Oil Change

I have been working in print for over a decade and have found the experience of working with the team at Mailbox Merchants to be delightful. The customer service is above and beyond with every department and individual I’ve had the pleasure of interacting with. Our clients have consistently seen fantastic redemption with the shared mail packet. It’s clear the residents enjoy the publication and are engaging with the content! I would recommend Mailbox Merchants to any business looking to expand their customer base and bring in new foot traffic.

Alicia Lee

Key Account Director at Silvercrest Advertising

We have used Mailbox Merchants’ direct mail for more than 15 years and it is a major part of our advertising budget. Our rep, Dan Lussier, continues to be extremely helpful with suggestions and is always willing to accommodate our time-sensitive issues. The production department consistently turns out to be a great, finished product. We highly recommend this advertising option.

Mickey Moore

General Manager at Tetrault Tire Center

Frequently Asked Questions

What types of direct mail does Mailbox Merchants offer?

Mailbox Merchants offers two primary types of direct mail: postcard marketing and shared direct mail. Postcard marketing gives your business a dedicated mail piece and offers more opportunities for targeting and personalization. Shared mail combines offers from multiple non-competing advertisers into one mailed package, allowing advertisers to share production and postage costs.

We also offer integrated print and digital campaigns that pair one or both of those types of content together with digital advertising.

How much does a direct mail campaign cost?

Direct mail costs vary based on factors such as the campaign format, audience size, geographic reach, targeting, creative requirements, print specifications, and postage. Mailbox Merchants can recommend an approach based on your goals and budget and provide campaign-specific pricing.