Boosting Visibility and Car Counts for a Tire Service Center

Client: Tetrault Tire Center

Tetrault Tire Center in Eureka, CA, operates in a highly competitive market with more than 20 local tire service providers, including major national brands like Costco, Firestone, and Les Schwab Tires. The challenge for Tetrault Tire Center was maintaining visibility and attracting new customers without breaking the bank.

Challenge: Standing Out in a Crowded Market

In a region saturated with tire service providers, standing out is tough. Tetrault Tire Center needed a marketing strategy that was both effective and cost-efficient to keep their name in front of local customers and drive consistent traffic to their shop. Their goal was simple: deliver impactful promotions that would make Tetrault Tire Center the clear choice over larger competitors.

Solution: Shared Mail Wrap for High-Visibility Marketing

To address these challenges, Tetrault Tire Center turned to Mailbox Merchants Shared Mail Wrap, a proven strategy that combines cost efficiency with wide reach. The Wrap’s full-color format showcased the shop’s promotions in a vibrant, eye-catching way, helping the brand stay top of mind in local households.

Tetrault Tire Center collaborated with Mailbox Merchants’ design team to create strong, visually appealing promotional materials that emphasized competitive offers. High-quality four-color ads were printed and distributed to over 37,000 households across the Eureka area. The team also tracked response rates and customer feedback to measure performance and refine future campaigns.

Results: Sustained Growth and Visibility

Participating in Mailbox Merchants Wrap has proven to be a game-changer for Tetrault Tire Center, driving measurable growth and ongoing customer engagement.

• Increased Customer Traffic: The shop saw a notable uptick in new customers responding directly to their mail promotions.
• Steady Retention: Consistent exposure through recurring Wrap placements has helped Tetrault maintain full service bays and a loyal customer base.
• Long-Term Partnership: Tetrault Tire Center has continued working with Mailbox Merchants for several years, benefiting from sustained visibility and reliable ROI.

Tetrault Tire Center’s success demonstrates how Shared Mail Wrap delivers real, long-term value for local businesses. By staying visible, relevant, and consistent, they’ve built lasting brand awareness and continued growth in a competitive market.