What is Shared Mail?
Shared Mail is the most cost-effective way of delivering high-impact, direct mail advertising to your best potential customers.
Every day, millions of Americans come home and check their mailboxes. With Mailbox Merchants, you can be there to greet them.
Here’s how it works: We prepare your advertisement to arrive in the mailbox along with other select clients. We deliver your message in our professionally produced package on pre-scheduled dates that are programmed for the best response. By sharing the expense with our other clients, you dramatically reduce your advertising costs. In fact, this cost-sharing allows you to deliver powerful marketing to every consumer in your target market for literally pennies per household.
What is Shared Mail?
Shared Mail is the most cost-effective way of delivering high-impact, direct mail advertising to your best potential customers.
Every day, millions of Americans come home and check their mailboxes. With Mailbox Merchants, you can be there to greet them.
Here’s how it works: We prepare your advertisement to arrive in the mailbox along with other select clients. We deliver your message in our professionally produced package on pre-scheduled dates that are programmed for the best response. By sharing the expense with our other clients, you dramatically reduce your advertising costs. In fact, this cost-sharing allows you to deliver powerful marketing to every consumer in your target market for literally pennies per household.
A fundamental premise in all marketing says “Tell more people about your business and more people will buy from you”.
Today’s marketers use very sophisticated analytics and data to help define who we need to advertise to and Mailbox Merchants is no exception, but at its core, “Reach“ is a key determiner of success. The ability to get your message in front of enough of the right prospects is vital.
Traditional media like Radio, TV, and Newspaper all have varying ability to “Reach” prospective customers. While they all reach some, none can reach all. The same is true with digital formats like social media, e-mail, and online display. They may target specific segments effectively, but they don’t deliver broad access to prospects, particularly in rural markets.
Shared mail is unique in all of marketing. Think about it…
What’s one thing ALL your customers have in common? (Here’s a hint) They all have a mailbox. Every household in your market has to check their mail. When your advertising message is delivered as part of the daily mail, you are assured that the person receiving the mail must touch it… see it… and sort it. That’s why shared mail advertising makes so much sense.
It’s the only media that lets you reach everyone.
Reach More and You Will Sell More
A fundamental premise in all marketing says “Tell more people about your business and more people will buy from you”.
Today’s marketers use very sophisticated analytics and data to help define who we need to advertise to and Mailbox Merchants is no exception, but at its core, “Reach” is a key determiner of success. The ability to get your message in front of enough of the right prospects is vital.
Traditional media like Radio, TV, and Newspaper all have varying ability to “Reach” prospective customers. While they all reach some, none can reach all. The same is true with digital formats like social media, e-mail, and online display. They may target specific segments effectively, but they don’t deliver broad access to prospects, particularly in rural markets.
Shared mail is unique in all of marketing. Think about it…
What’s one thing ALL your customers have in common? ( Here’s a hint ) They all have a mailbox. Every household in your market has to check their mail. When your advertising message is delivered as part of the daily mail, you are assured that the person receiving the mail must touch it… see it… and sort it. That’s why shared mail advertising makes so much sense.
It’s the only media that lets you reach everyone.
Reach More and You Will Sell More
At Mailbox Merchants, we help you grow your business by mailing your ad to every household in your target market… whether that’s one zip code or an entire city.
Targeting the Right Audience
Delivering
THE RIGHT
MESSAGE to
THE RIGHT
AUDIENCE at
THE RIGHT TIME.
While it’s important to reach a wide audience with your advertising message, it’s equally important to reach the right audience. With Mailbox Merchants, it’s possible to get the best of both worlds.
Based on your business type, we craft a marketing plan that will allow you to reach the right consumers, the ones most likely to buy. We do that with a mix of technology, experience in the marketplace, and the knowledge that comes with working with hundreds of other businesses like yours, since 1999.
We’ll start by mapping the physical location of your store(s). This gives us a picture of where your business is situated within the zip code. Then we’ll look at the demographic characteristics that best define your ideal customer and how they are distributed within the market. Lastly, we’ll layer consumer behavior data to complete the picture and create a recommended plan to reach your best potential prospects.
Many other media rely on a haphazard approach to reach prospects. Mailbox Merchants combines proximity and demographic information to assure that your ad dollars will be focused on only the best responding areas.
Let’s assume you are a neighborhood sports bar with just one location in town. When you advertise with other media, odds are your ads will be appearing all over town. Sounds good, right? But experience tells us that most consumers are only willing to drive so far for a sports bar experience.
So instead of wasting dollars advertising to consumers miles away, we’ll target those dollars in the areas with the highest probability of buying. By concentrating your budget in the highest responding areas, you are assured of the best return on your investment.
Mailbox Merchants…
Delivering THE RIGHT MESSAGE
to THE RIGHT AUDIENCE
at THE RIGHT TIME.
Targeting the Right Audience
Delivering
THE RIGHT MESSAGE
to THE RIGHT AUDIENCE
at THE RIGHT TIME.
While it’s important to reach a wide audience with your advertising message, it’s equally important to reach the right audience. With Mailbox Merchants, it’s possible to get the best of both worlds.
Based on your business type, we craft a marketing plan that will allow you to reach the right consumers, the ones most likely to buy. We do that with a mix of technology, experience in the marketplace, and the knowledge that comes with working with hundreds of other businesses like yours, since 1999.
We’ll start by mapping the physical location of your store(s). This gives us a picture of where your business is situated within the zip code. Then we’ll look at the demographic characteristics that best define your ideal customer and how they are distributed within the market. Lastly, we’ll layer consumer behavior data to complete the picture and create a recommended plan to reach your best potential prospects.
Many other media rely on a haphazard approach to reach prospects. Mailbox Merchants combines proximity and demographic information to assure that your ad dollars will be focused on only the best responding areas.
Let’s assume you are a neighborhood sports bar with just one location in town. When you advertise with other media, odds are your ads will be appearing all over town. Sounds good, right? But experience tells us that most consumers are only willing to drive so far for a sports bar experience.
So instead of wasting dollars advertising to consumers miles away, we’ll target those dollars in the areas with the highest probability of buying. By concentrating your budget in the highest responding areas, you are assured of the best return on your investment.
Mailbox Merchants…
Delivering THE RIGHT MESSAGE
to THE RIGHT AUDIENCE
at THE RIGHT TIME.
We have shown you the power of targeting your message to the right audience. Now take the next step and have us do the research to identify your best potential customers. It’s Free and you’ll learn where you should be concentrating your marketing efforts.
Are You Ready to Think Inside the Box?
