A fundamental premise in all marketing says “Tell more people about your business and more people will buy from you”.
Today’s marketers use very sophisticated analytics and data to help define who we need to advertise to and Mailbox Merchants is no exception, but at its core, “Reach“ is a key determiner of success. The ability to get your message in front of enough of the right prospects is vital.
Traditional media like Radio, TV, and Newspaper all have varying ability to “Reach” prospective customers. While they all reach some, none can reach all. The same is true with digital formats like social media, e-mail, and online display. They may target specific segments effectively, but they don’t deliver broad access to prospects, particularly in rural markets.
Shared mail is unique in all of marketing. Think about it…
What’s one thing ALL your customers have in common? (Here’s a hint) They all have a mailbox. Every household in your market has to check their mail. When your advertising message is delivered as part of the daily mail, you are assured that the person receiving the mail must touch it… see it… and sort it. That’s why shared mail advertising makes so much sense.
It’s the only media that lets you reach everyone.