The local franchisee of Papa Murphy’s Take & Bake Pizza wanted to stand out in the competitive dining markets of Salem and Corvallis, OR. With a loyal customer base already in place, they needed a cost-effective strategy to increase brand awareness and attract new customers.
CHALLENGE:
Breaking Through the Noise
Papa Murphy’s faced the challenge of breaking through heavy advertising clutter in a crowded dining market. With so many options competing for attention, they needed a solution that maximized reach while keeping cost per impression low.
SOLUTION:
Shared Mail Wrap
Mailbox Merchants recommended the Shared Mail Wrap program, which delivers the power of direct mail at a fraction of the cost. By pooling advertisers together, the wrap provides the largest reach and lowest cost per impression in the market.
Setup
- Mapped out the franchisee’s promotional calendar to align advertising with peak periods.
- Reserved premium ad space early to guarantee consistent presence in the wrap.
Execution
- Delivered eye-catching ads across Salem and Corvallis neighborhoods.
- Ensured steady market visibility with recurring placement.
RESULTS:
Measurable Outcomes
The Shared Mail Wrap campaign consistently delivered measurable outcomes:
- Increased Awareness: Reached thousands of households across Salem and Corvallis, strengthening visibility.
- Higher Engagement: Steady coupon redemptions showed ads resonated with local families.
- ROI: Low cost per impression and shared costs produced a strong return on investment.
By leveraging the reach and efficiency of Shared Mail Wrap, Papa Murphy’s boosted visibility, engaged new customers, and drove cost-effective results. Shared mail continues to prove itself as a strategic tool for restaurants competing in saturated markets.
