Digital is immediate. Print is purposeful. Together they play off each other's strengths to maximize customer action.
At Mailbox Merchants, our digital advertising programs are built to support and amplify your direct mail campaigns. Whether you are running shared mail, postcards, or a internal campaigns, we use programmatic display advertising to extend your reach, reinforce your message, and drive measurable action.
Our programmatic display advertising uses data-driven targeting to place your message in front of the right households across websites, mobile apps, and streaming platforms. Campaigns are built around defined audiences, geographic parameters, and behavioral signals, just not broad assumptions.
Identify and reach specific demographic and lifestyle segments
Align digital impressions with households receiving your mail
Control frequency and optimize spend in real time
Scale campaigns fast across multiple markets
We build campaigns that align with your targeting strategy, creative assets, budget, and timeline.
We deploy banner ads across premium websites and mobile apps using real-time bidding automation. Every impression is evaluated and matched to the right audience, maximizing efficiency and minimizing waste. Targeted demographics and real-time adjustments help your campaign stay relevant and cost-effective.
Best for: businesses that want scalable digital reach with precise geographic and audience targeting.
Just like display ads, programmatic pre-roll and post-roll video are bought through automated bidding, but they appear within video content. Pre-roll plays before a video, post-roll plays after. Both formats give you extended engagement and visibility in high-impact placements. Professional video creation available.
Best for: brands that want the impact of video with the targeting precision of programmatic advertising.
Over-the-top (OTT) and connected television (CTV) ads reach viewers who stream video content on smart TVs and connected devices. These ads are placed programmatically with the same precision targeting used in display campaigns. Benefits include broad household reach, high ad completion rates, transparent pricing, and professional video support. Professional video creation available.
Best for: businesses seeking television-level visibility with better targeting and reporting.
Zip Television (ZTV) is a CTV solution designed to reach specific ZIP codes or groups of people at a lower cost per thousand (CPM). Targeting is tailored to geographic location, age, and other audience signals so your ads are more relevant. ZTV gives you local coverage and stronger conversion potential by focusing on the households that matter most to your business.
Best for: advertisers who want local streaming exposure without national-level spend.
We Do That, Too
Video is critical for online advertising. We can work with your existing creative, and we also offer generic video creation for your company's use. Our expert graphic design team can help you create content from top to bottom.
Mailbox Merchants video creation can be used for any of our digital advertising services and is owned by you – so you can use it beyond just advertising.
These tactics add precision and efficiency to your digital advertising campaigns. They can be done using any combination of our digital advertising offerings.
Serve ads to devices within defined physical locations using digital boundaries based on real-world movement.
Leverage third-party data sources to identify and target audiences based on demographics, behaviors, purchase intent, and lifestyle indicators. This allows advertisers to reach consumers who are most likely to engage and convert, improving campaign efficiency and return on investment.
Reconnect with consumers who have already visited your website or received your direct mail to reinforce messaging and increase conversions.
Consumers move between physical and digital environments constantly. Your marketing should do the same.
When you coordinate direct mail and digital advertising, you get the maximum impact:
Together, they create a cohesive campaign supercharged for conversions.
Digital advertising should be proactive and transparent. With Mailbox Merchants as your partner, you receive:
With Mailbox Merchants, you're not juggling multiple vendors for one campaign. You're running one aligned campaign with one partner.
Whether you oversee multiple markets or focus on one community, we design digital advertising programs that are precise, measurable, and aligned with your broader marketing strategy.
As a local business owner, reaching out to customers in an efficient, affordable and effective way is key to getting our message out. Shared mail with Mailbox Merchants is all of the above in Central Oregon. And to put the cherry on top, the customer service by Dan Lussier makes it a win-win experience.
Scott & Monica Myers
We have been using Mailbox Merchants for many years and they have been amazing to work with! They are quick to respond and can turn any idea you have into something really unique and special! We see tons of coupons come into our various store locations on a regular basis and our guests seem to really enjoy the coupons we offer them through Mailbox Merchants! It has also been excellent in reaching new guests!! Our employees at Premier Oil Change enjoy seeing their photos on the mailer coupons and look forward to seeing who will be featured on the upcoming mailers!! Thanks so much, Mailbox Merchants for being an amazing marketing company to work with over the years.
Matt Webb
I have been working in print for over a decade and have found the experience of working with the team at Mailbox Merchants to be delightful. The customer service is above and beyond with every department and individual I’ve had the pleasure of interacting with. Our clients have consistently seen fantastic redemption with the shared mail packet. It’s clear the residents enjoy the publication and are engaging with the content! I would recommend Mailbox Merchants to any business looking to expand their customer base and bring in new foot traffic.
Alicia Lee
We have used Mailbox Merchants’ direct mail for more than 15 years and it is a major part of our advertising budget. Our rep, Dan Lussier, continues to be extremely helpful with suggestions and is always willing to accommodate our time-sensitive issues. The production department consistently turns out to be a great, finished product. We highly recommend this advertising option.
Mickey Moore
We offer programmatic display advertising, pre-roll and post-roll video, OTT/CTV streaming ads, Zip Television (ZTV), geofencing, and retargeting campaigns. We suggest tactics based on your specific campaign goals.
We provide reporting on impressions, reach, engagement metrics, geographic performance, and campaign summaries. When paired with direct mail initiatives, reporting can be integrated for a more complete view of performance.
Budgets are structured around campaign goals, creative needs, tactics used, and integration with print marketing . We provide recommendations and clear pricing after discussing your project goals.
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