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Digital Advertising

Programmatic Display Advertising That Works With Your Direct Mail

Digital is immediate. Print is purposeful. Together they play off each other's strengths to maximize customer action.

At Mailbox Merchants, our digital advertising programs are built to support and amplify your direct mail campaigns. Whether you are running shared mail, postcards, or a internal campaigns, we use programmatic display advertising to extend your reach, reinforce your message, and drive measurable action.

Precision Programmatic Advertising, Built Smarter

Our programmatic display advertising uses data-driven targeting to place your message in front of the right households across websites, mobile apps, and streaming platforms. Campaigns are built around defined audiences, geographic parameters, and behavioral signals, just not broad assumptions.

Identify and reach specific demographic and lifestyle segments

Align digital impressions with households receiving your mail

Control frequency and optimize spend in real time

Scale campaigns fast across multiple markets

Our Digital Advertising Capabilities

We build campaigns that align with your targeting strategy, creative assets, budget, and timeline.

a tv against a colorful background

Programmatic Display Advertising

We deploy banner ads across premium websites and mobile apps using real-time bidding automation. Every impression is evaluated and matched to the right audience, maximizing efficiency and minimizing waste. Targeted demographics and real-time adjustments help your campaign stay relevant and cost-effective.

Best for: businesses that want scalable digital reach with precise geographic and audience targeting.

Programmatic Pre-Roll and Post-Roll Video

Just like display ads, programmatic pre-roll and post-roll video are bought through automated bidding, but they appear within video content. Pre-roll plays before a video, post-roll plays after. Both formats give you extended engagement and visibility in high-impact placements. Professional video creation available.

Best for: brands that want the impact of video with the targeting precision of programmatic advertising.

Program Video
OTT_CTV

OTT/CTV Advertisements and Programmatic Streaming TV

Over-the-top (OTT) and connected television (CTV) ads reach viewers who stream video content on smart TVs and connected devices. These ads are placed programmatically with the same precision targeting used in display campaigns. Benefits include broad household reach, high ad completion rates, transparent pricing, and professional video support. Professional video creation available.

Best for: businesses seeking television-level visibility with better targeting and reporting.

Zip Television (ZTV)

Zip Television (ZTV) is a CTV solution designed to reach specific ZIP codes or groups of people at a lower cost per thousand (CPM). Targeting is tailored to geographic location, age, and other audience signals so your ads are more relevant. ZTV gives you local coverage and stronger conversion potential by focusing on the households that matter most to your business.

Best for: advertisers who want local streaming exposure without national-level spend.

ZTV
Affordable Video

Need Video Created?

We Do That, Too

Video is critical for online advertising. We can work with your existing creative, and we also offer generic video creation for your company's use. Our expert graphic design team can help you create content from top to bottom.

Mailbox Merchants video creation can be used for any of our digital advertising services and is owned by you – so you can use it beyond just advertising.

Advanced Targeting Strategies

These tactics add precision and efficiency to your digital advertising campaigns. They can be done using any combination of our digital advertising offerings.

Geofencing and Location-Based Targeting

Serve ads to devices within defined physical locations using digital boundaries based on real-world movement.

Custom Consumer Segments

Leverage third-party data sources to identify and target audiences based on demographics, behaviors, purchase intent, and lifestyle indicators. This allows advertisers to reach consumers who are most likely to engage and convert, improving campaign efficiency and return on investment.

Retargeting Campaigns

Reconnect with consumers who have already visited your website or received your direct mail to reinforce messaging and increase conversions.

Why Combine Direct Mail and Digital Advertising?

Consumers move between physical and digital environments constantly. Your marketing should do the same. 

When you coordinate direct mail and digital advertising, you get the maximum impact:

  • Your message appears in the mailbox and online
  • Brand recall increases through repeated exposure
  • Digital ads reinforce mailed offers
  • You capture attention across devices and platforms
  • Campaign performance improves through layered visibility

Together, they create a cohesive campaign supercharged for conversions.

Advantages of Digital
Foot Traffic

Why Choose Mailbox Merchants?

Digital advertising should be proactive and transparent. With Mailbox Merchants as your partner, you receive:

  • Clear campaign setup and targeting documentation
  • Performance reporting including impressions, reach, and engagement
  • Geographic performance insights
  • Integration with print campaigns for maximum impact
  • A dedicated account manager to guide strategy and answer questions

With Mailbox Merchants, you're not juggling multiple vendors for one campaign. You're running one aligned campaign with one partner.

Whether you oversee multiple markets or focus on one community, we design digital advertising programs that are precise, measurable, and aligned with your broader marketing strategy.

Testimonials

As a local business owner, reaching out to customers in an efficient, affordable and effective way is key to getting our message out. Shared mail with Mailbox Merchants is all of the above in Central Oregon. And to put the cherry on top, the customer service by Dan Lussier makes it a win-win experience.

Scott & Monica Myers

Owners at Papa Murphy’s Pizza (Bend/Redmond/Prineville)
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We have been using Mailbox Merchants for many years and they have been amazing to work with! They are quick to respond and can turn any idea you have into something really unique and special! We see tons of coupons come into our various store locations on a regular basis and our guests seem to really enjoy the coupons we offer them through Mailbox Merchants! It has also been excellent in reaching new guests!! Our employees at Premier Oil Change enjoy seeing their photos on the mailer coupons and look forward to seeing who will be featured on the upcoming mailers!! Thanks so much, Mailbox Merchants for being an amazing marketing company to work with over the years.

Matt Webb

Owner at Premier Oil Change
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I have been working in print for over a decade and have found the experience of working with the team at Mailbox Merchants to be delightful. The customer service is above and beyond with every department and individual I’ve had the pleasure of interacting with. Our clients have consistently seen fantastic redemption with the shared mail packet. It’s clear the residents enjoy the publication and are engaging with the content! I would recommend Mailbox Merchants to any business looking to expand their customer base and bring in new foot traffic.

Alicia Lee

Key Account Director at Silvercrest Advertising
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We have used Mailbox Merchants’ direct mail for more than 15 years and it is a major part of our advertising budget. Our rep, Dan Lussier, continues to be extremely helpful with suggestions and is always willing to accommodate our time-sensitive issues. The production department consistently turns out to be a great, finished product. We highly recommend this advertising option.

Mickey Moore

General Manager at Tetrault Tire Center
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Turn Digital Impressions Into Real-World Action

Digital advertising expands your reach. Direct mail drives physical presence. Together, they create a coordinated marketing engine that moves households from awareness to action.

Ready to build a better digital advertising program?

Frequently Asked Questions

Do I need to run direct mail to work with Mailbox Merchants’ digital advertising services?

No. You can run digital advertising as a standalone service.

That said, our technology is built to integrate digital campaigns with direct mail distribution for stronger targeting, better reinforcement, and more measurable results. When print and digital work together, performance improves.

If you choose to run digital only, we can absolutely support that. But combining channels allows you to take full advantage of the tools and targeting strategies that set our services apart from a digital marketing agency.
 

What types of digital advertising does Mailbox Merchants offer?

We offer programmatic display advertising, pre-roll and post-roll video, OTT/CTV streaming ads, Zip Television (ZTV), geofencing, and retargeting campaigns. We suggest tactics based on your specific campaign goals.