Integrated Print & Digital Marketing Services for Multi-Location & Franchise Brands

Keep Your Brand Consistent Across Every Market

Managing marketing across multiple locations means balancing two priorities: building a consistent brand and giving each location the flexibility to connect with its own local market.

Mailbox Merchants combines targeted direct mail and digital advertising to help multi-location and franchise brands reach the right households in your local market with messages that speak to them, while still retaining organizational consistency.

It’s a tough balancing act, but it’s one we’ve mastered.

Grow Your ROI

Build a Consistent Brand Without Treating Every Market the Same

What works for one location may not make sense for another. Different markets can have different audiences, competitive landscapes, services, offers and priorities.

Your marketing needs enough consistency to protect the larger brand while still giving individual locations the ability to reach the customers most likely to act. Mailbox Merchants helps multi-location businesses:

Target audiences around individual locations
Use geographic, demographic, and behavioral targeting to reach relevant audiences
Tailor offers or messaging based on local market needs
Maintain consistent branding across campaigns
Coordinate campaigns without managing separate vendors everywhere
Track results to better understand performance across markets

Whether you are supporting a handful of locations or building direct mail campaigns across multiple regional markets, we can help you develop a strategy around where you want to grow.

Connect Customers Across Print and Digital Channels

Your customers do not experience your brand through a single channel. A household might see an offer in the mailbox, encounter the brand again while browsing online, and visit the nearest location when the timing is right.

Mailbox Merchants builds multi-channel direct mail and digital marketing campaigns based on your locations, audiences, goals, and budget.

A pile of targeted mail fliers on a colorful background

Targeted Direct Mail

Reach households around specific locations using geographic, demographic and behavioral targeting. Targeted direct mail campaigns can support customer acquisition, promotions, brand awareness and other location-specific goals.

Explore Direct Mail Marketing

Shared Mail

Expand household reach while sharing postage and production costs with other non-competing advertisers. Shared Mail can provide cost-effective direct mail by location, ZIP code, or market area while maintaining a coordinated look & feel for your brand.

Explore Shared Mail

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Postcard Mailing

Run coordinated direct mail marketing postcard campaigns across multiple locations while tailoring content by market, location, or audience segment. Variable campaigns can support different offers and priorities while maintaining a recognizable brand identity.

Explore Postcard Marketing

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Digital Advertising

Reinforce your direct mail advertising online with programmatic advertising built around defined audiences and geographic parameters. Digital advertising can extend your campaign across websites, mobile apps, and streaming platforms.

Explore Digital Advertising

Direct Mail Strategies for Multi-Location Businesses Across Industries

We help build campaigns around the action you want customers to take in each market, no matter what industry you operate in.

Restaurants & Food Service

Promote locations, limited-time offers, openings and recurring promotions to nearby households.

Retail & Grocery

Drive awareness and traffic around individual stores with seasonal offers, grand openings, or promotions.

Automotive & Tire

Target households within each service area with maintenance offers and recurring promotions.

Home & Local Services

Build campaigns around the actual territory served by each location or franchise.

Healthcare, Wellness & Personal Services

Promote appointments, memberships and special offers within individual local markets.

Entertainment & Hospitality

Drive awareness and attendance for location-specific events and seasonal promotions.

Financial, Legal & Insurance

Build local awareness for branches, offices and agents while maintaining consistent messaging across markets.

Why Choose Mailbox Merchants?

You need a partner who can help you understand individual markets without losing sight of the larger brand. We strike that balance, while also giving you more for your budget.

We bring direct mail, digital advertising, audience targeting, creative, production, and reporting together through one team. We can support one location, a group of priority markets or a campaign across your organization, adapting the strategy without forcing your team to coordinate separate vendors along the way.

Customer Spotlight: How Bi-Mart Doubled Its Reach Without Increasing Its Budget

Bi-Mart was already using a monthly savings book to reach existing members across the Pacific Northwest. The challenge was finding a cost-effective way to put those offers in front of new customers.

Mailbox Merchants developed mail efficiency models for key markets and identified locations where Shared Mail could expand Bi-Mart's audience. The savings book was incorporated into the Shared Mail package and delivered to households near participating stores.

The result: Bi-Mart doubled its mailing reach without increasing its existing budget while expanding its message beyond current members.

Read the Bi-Mart Case Study

Testimonials

As a local business owner, reaching out to customers in an efficient, affordable and effective way is key to getting our message out. Shared mail with Mailbox Merchants is all of the above in Central Oregon. And to put the cherry on top, the customer service by Dan Lussier makes it a win-win experience.

Scott & Monica Myers

Owners at Papa Murphy’s Pizza (Bend/Redmond/Prineville)

Colorful abstract printed materials layered together with bold patterns, stripes and geometric shapes.

We have been using Mailbox Merchants for many years and they have been amazing to work with! They are quick to respond and can turn any idea you have into something really unique and special! We see tons of coupons come into our various store locations on a regular basis and our guests seem to really enjoy the coupons we offer them through Mailbox Merchants! It has also been excellent in reaching new guests!! Our employees at Premier Oil Change enjoy seeing their photos on the mailer coupons and look forward to seeing who will be featured on the upcoming mailers!! Thanks so much, Mailbox Merchants for being an amazing marketing company to work with over the years.

Matt Webb

Owner at Premier Oil Change

I have been working in print for over a decade and have found the experience of working with the team at Mailbox Merchants to be delightful. The customer service is above and beyond with every department and individual I’ve had the pleasure of interacting with. Our clients have consistently seen fantastic redemption with the shared mail packet. It’s clear the residents enjoy the publication and are engaging with the content! I would recommend Mailbox Merchants to any business looking to expand their customer base and bring in new foot traffic.

Alicia Lee

Key Account Director at Silvercrest Advertising

We have used Mailbox Merchants’ direct mail for more than 15 years and it is a major part of our advertising budget. Our rep, Dan Lussier, continues to be extremely helpful with suggestions and is always willing to accommodate our time-sensitive issues. The production department consistently turns out to be a great, finished product. We highly recommend this advertising option.

Mickey Moore

General Manager at Tetrault Tire Center

Frequently Asked Questions

Can Mailbox Merchants target by location?

Absolutely. Geographic targeting in direct mail can focus campaigns around individual stores, branches, franchises or service areas. Digital channels are targeted based on location, behavior, and direct mail integrations. Depending on the campaign, additional demographic and behavioral targeting can further refine the audience.

For multi-location businesses, campaigns can be built around individual locations, ZIP codes, carrier routes, or other audience criteria rather than sending the same message to a broad zone.

Can different locations run different offers while maintaining consistent branding?

Yes. For example, variable postcard campaigns can change content by market, location or audience segment while remaining part of one coordinated program. Other custom mailing solutions can also be built around local market needs.

Can you run a marketing campaign for only one location? Conversely: do you run marketing campaigns for multiple locations?

Yes to both. Some of our multi-location or franchise clients come to us seeking a campaign for only one location. Others want a campaign that extends to multiple locations. We work with you to scope out your needs based on your end goals.

How do you measure the ROI and reporting?

Tracking options vary by campaign and can include QR codes, unique URLs, dedicated phone numbers, offer codes, and digital advertising metrics.

We provide campaign reporting so your team has visibility into performance and can use those results to inform future campaigns.

How much of the campaign does our internal marketing team need to manage?

That depends on what support you need. Mailbox Merchants can help with targeting, campaign strategy, creative, printing, postage, delivery and digital advertising.

If your team already has certain pieces covered, we can work with your existing creative and campaign plans.