A Smart Card Variable campaign lets you change content by market, location, or audience segment while still running one coordinated program. Up to 5 tailored messages for every neighborhood segment, with precise targeting available.
Best for:
Why it works:
A Smart Card Fixed campaign uses a consistent design and message across the entire mailing, but is still targeted by Carrier Routes for precise audience segmentation.
Best for:
Why it works:
Premium postcards use upgraded formats that help your piece stand out and feel higher-end. This can include die-cut shapes, interactive elements, high-quality gloss, and other graphic design elements that make customers stop and pay attention.
Best for:
High-impact offers and services
Competitive markets where attention is expensive
Time-sensitive promotions or offers
Why it works:
Nonstandard format stands out in the mailbox
More likely to be kept and revisited
Better brand impression
Target households that have made a major life shift. Includes: new movers, pre-movers, anniversaries, birthdays, newlyweds, new parents, and other moments where consumers are open to new brands.
Best for:
Why it works:
Effective postcard performance relies on intelligent audience selection. We help you target by what matters for your goal, such as:
You get the reach you need without paying to target people who are never going to take action. Explore our market maps for more detail on zip code targeting.
Your postcard needs to get read and drive action.
We can work with your existing creative, or build the postcard with you. Whether you need a clean, scannable postcard with brand consistency or a nonstandard postcard that commands attention, we create the best option for your campaign and goals.
This is where campaigns usually fall apart. Too many vendors. Too many timelines.
Mailbox Merchants manages the full process:
You stay focused on the offer and the outcome. We handle the logistics.
Successful postcard marketing isn't a solo mission. It works best when paired with a larger campaign. We integrate your digital and print efforts together, for one unified and intuitive customer experience.
ROI is important. We track deliverability, opens, and responses so you can effectively audit performance.
Common tracking options include:
This gives you a clear read on what is working, where it is working, and what to do next.
As a local business owner, reaching out to customers in an efficient, affordable and effective way is key to getting our message out. Shared mail with Mailbox Merchants is all of the above in Central Oregon. And to put the cherry on top, the customer service by Dan Lussier makes it a win-win experience.
Scott & Monica Myers
We have been using Mailbox Merchants for many years and they have been amazing to work with! They are quick to respond and can turn any idea you have into something really unique and special! We see tons of coupons come into our various store locations on a regular basis and our guests seem to really enjoy the coupons we offer them through Mailbox Merchants! It has also been excellent in reaching new guests!! Our employees at Premier Oil Change enjoy seeing their photos on the mailer coupons and look forward to seeing who will be featured on the upcoming mailers!! Thanks so much, Mailbox Merchants for being an amazing marketing company to work with over the years.
Matt Webb
I have been working in print for over a decade and have found the experience of working with the team at Mailbox Merchants to be delightful. The customer service is above and beyond with every department and individual I’ve had the pleasure of interacting with. Our clients have consistently seen fantastic redemption with the shared mail packet. It’s clear the residents enjoy the publication and are engaging with the content! I would recommend Mailbox Merchants to any business looking to expand their customer base and bring in new foot traffic.
Alicia Lee
We have used Mailbox Merchants’ direct mail for more than 15 years and it is a major part of our advertising budget. Our rep, Dan Lussier, continues to be extremely helpful with suggestions and is always willing to accommodate our time-sensitive issues. The production department consistently turns out to be a great, finished product. We highly recommend this advertising option.
Mickey Moore
